Growth · Jun 18, 2026 · 7 min read
Finding Opportunity in an AI-First Economy
When capability becomes cheap, the opportunity moves to distribution, trust and specificity.
As the cost of producing software, content and analysis falls, the scarce things change. Attention, credibility and domain specificity become the assets — because they are the parts that cannot be generated on demand.
Go narrow on purpose
General tools are being commoditised in public. Deep knowledge of one industry's workflow, vocabulary and constraints is much harder to copy, and it is where most durable new businesses are being built.
Compare options honestly
Before choosing what to build, score each option on three things: how fast you learn whether it works, how much of the work survives if you're wrong, and whether it compounds with what you already have.
Options that score well on all three are rarely the loudest ones. They're usually the quiet, specific ones with a clear first customer.